About us

In the darkest night of 2016, while the world slept — I couldn’t.

House of Insomnia was born out of defiance. The world didn’t need another luxury fragrance brand — it needed an answer to one question:
What happens when scent stops being a molecular composition and becomes a tool for influence?

We don’t craft perfumes. We compose coded messages for the subconscious mind.
House of Insomnia is a laboratory for olfactory anomalies — formulas designed to infiltrate the psyche, rewrite perception, and elevate the wearer beyond the laws of reality.

Every fragrance holds within it the unspoken thoughts we don’t dare say aloud.
They unlock hidden desires. They speak on your behalf — when words fall short.

Everyone who encounters a House of Insomnia scent reports the same phenomenon:
Conversations stop when you enter the room. Eyes linger a moment longer. Attention sharpens.
Our fragrances command the atmosphere, bend time, and manipulate desire.

Welcome to the world of the awakened.

— Faviol Seferi